30K Followers to 10 Course Sales in a Week
CLIENT: Linguistic Berry
INDUSTRY: Education (Language Coaching)
SERVICES PROVIDED: Branding · Content Strategy · Consultation
01. The Challenge
Despite consistent posting and decent reel performance, conversions were flat. After reviewing her account, one issue stood out immediately: she was speaking to the wrong audience.
Her stories were cluttered with random updates, her highlights lacked structure, and her captions didn’t clearly communicate what she offered. There was no direction and clarity.
That’s where we stepped in.
02. The Solution
We began with a 30-minute strategy consultation to judge her brand, audience, and offer.
In that session, we unpacked:
- Who she was really targeting and who she should be speaking to
- What her value proposition actually communicated
- How to shift from viral content to conversion-driven storytelling
What a proper Instagram funnel for a language course should look like
After the session, I developed a complete content strategy and calendar, laser-focused on turning her followers into paying students.
Here’s what that looked like in action:
- Rebuilt her audience persona : refined to target professionals and students interested to learn German
- Reworked her messaging : every reel, caption, and story now led back to her course offer
- Mapped a storytelling funnel: used top-performing reels as traffic magnets, paired with story sequences that nurtured and converted
- Refined her visuals and highlights: bringing consistency, clarity, and professionalism to every touchpoint
03. The Result
Just one week after implementing the new strategy, results began to show:
- 10 paid course enrollments from Instagram
- 2× increase in story engagement
Noticeable improvement in audience quality - 70% increase in DMs, and genuine inquiries.
This project reaffirmed a simple truth:
More content isn’t the answer. More clarity is.
Most service-based businesses face the same challenges:
- They’re visible, but not strategic.
- They post regularly, yet lack a system to convert.
- They struggle to grow and sell on social media.
If that sounds familiar, your problem isn’t the algorithm, your reach, or your follower count, it’s alignment. When your message, your content, and your audience move in sync, sales follow naturally. So, find your rhythm. Align with what truly fits your business & partner with TAV.
