50K ORGANIC reach, 1 podcast invite & 1000 ecom professionals in 30 days, only!
CLIENT: Growth Winner (Ecom SEO Consultant)
DURATION: 1 Month
01. The Goal
Grow visibility in the international eCommerce SEO community, and build inbound authority.
02. The Problem
- Zero activity: The founder’s LinkedIn profile was a ghost town: no posts, no engagement, no presence.
- Company page: Flatlined. No differentiation or followers.
- No positioning: Despite expertise in eCommerce SEO, there was no narrative tying his work to real problems or solutions in the market.
- Poor networking: Minimal visibility or interaction with the international eCom SEO community.
04. The Strategy
We built a Content-First Authority Funnel around 3 key pillars:
- Positioning: Defined a personal brand voice as a no-fluff, data-driven, but approachable eCom SEO expert.
- Content Funnel: Mapped a strategic flow of posts: educational (TOFU), opinion-led (MOFU), and trust-building stories (BOFU).
- Visibility: Layered daily networking and niche engagement to activate the algorithm and build relevance with key audience clusters.
05. The Execution
- 20+ high-signal posts: Highly impactful and converting LinkedIn posts, YT scripts and Facebook videos for cross platform synchronisation.
- Content calendar: Weekly themes, repurposed from existing assets (tweets, audits, calls).
- DM outreach system: Warm-up scripts and podcast pitching for visibility loops.
- Real-time engagement: Comment-first strategy to prime the feed before and after posts.
06. Result:
- 👥+1,000 international eCom SEO community members added
- 🎙️ 1 podcast invite ( Odys Global)
- 💬 1 warm inbound lead ( Vintage Luxe Up)
- 🔁 20+ content assets, some repurposed reels and carousel formats
